System Failure / Challenge
A single WordPress site couldn't coherently cover three distinct market segments without becoming a confusing compromise — for users and search engines alike. It needed an architecture that gave each segment its own house.
Active Protocol / Solution
Multi-site architecture: three domains, each with its own content and relevance for its own segment. We kept the existing stack (WordPress + Astra PRO) and optimised in a targeted way, rather than rebuilding for the score's sake. We brought the traffic, with a clean structure and a consistent volume of content; optimisation continued into 2026, measurable in Search Console — where we have documented access. The performance and crawl trade-offs we report honestly in the full audit, we don't hide them. The current logo is our rebuild.
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