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E-commerce

Malika Boutique

Arabic perfumes — foundation repaired, sales from organic

Request the auditLIVE PREVIEW
Malika Boutique — organic visibility on oriental perfumery.
The story — Malika Boutique
01
The situation
Malika Boutique is Iulia Moga's Arabic-perfume shop in Cugir — a hard-working entrepreneur who had tried other collaborations before and was giving things another chance.
02
The diagnosis
She came with technical debt to clean up — including 404 errors quietly suffocating the site. She needed someone to repair the foundation, not build on top of it.
03
What we built
We started on trust: a new Shopify theme, custom code, metafields, branding put in order. We fixed the 404s and brought in articles with interlinking. Sales from organic alone, no ads — "Naseem Arabic perfume" and "Hamidi Arabic perfume" rank in the top 3, measured 27 Oct 2026. She's now investing more and more in social media, reels and content — we automate together.
„parfum arabesc Naseem"· top 3 organic · measured 27 Oct 2026→ search Google„parfum arabesc Hamidi"· top 3 organic · measured 27 Oct 2026→ search Google
Insight
You don't build a site on a cracked foundation. First you clear the inherited technical debt — then organic grows on its own.

System Failure / Challenge

Iulia Moga had tried collaborations before and was giving things another chance. The Arabic-perfume store came with technical debt to clear — including 404 errors that were quietly choking it. She needed someone to repair the foundation, not build on top of it.

Active Protocol / Solution

We started on trust: a new Shopify theme, custom code, metafields and branding put in order. We fixed the 404 errors and brought in articles with interlinking. Sales come from organic alone, with no ads — "parfum arabesc Naseem" and "parfum arabesc Hamidi" rank in the top 3, measured 27 Oct 2026. Now she's investing more and more in social media, reels and content — we automate together.

CLIENT.VOICE

“After struggling with other agencies, I finally found someone who understands how e-commerce actually works. They rebuilt the Malika Boutique store from scratch and optimised everything flawlessly. Today, the site generates more sales than my physical store in the mall — purely organic. Super responsive and professional!”

Iulia Moga

CEO · Malika Boutique

100
Lighthouse SEO scoreverifiable live, mobile
0
Layout shift (CLS)perfect stability
Naseem · Hamidi
Niche brandsorganic visibility

PROJECT.OVERVIEW

Client

Malika Boutique

Industry

E-commerce

Delivered

June 2025

Status

Live

PROJECT.QUESTIONS

Questions about this project

Three things, all verifiable by anyone: Google searches for “parfum arabesc Naseem” and “parfum arabesc Hamidi” — the store shows up in the organic top 3 (measured 27 Oct 2026); a mobile Lighthouse test on malika-boutique.com — SEO score of 100; and a layout shift (CLS) of 0, meaning the page doesn't jump while loading. We don't ask for trust on our word: you can run the tests yourself in two minutes, no account needed and without us in the room.
We don't publish individual client figures. What we can say honestly: this was a full Shopify rebuild — new theme, custom code, metafields, plus cleaning up inherited technical debt, including the 404 errors. It maps onto the public pricing grid on our /preturi page, at the online-store tier. The final price depends on how much technical debt the audit uncovers, not on promises.
That claim belongs to Iulia Moga, in the testimonial published on this page — we don't publish her sales data. What we can show directly: the ad budget is zero and sales come from organic — the top-3 positions on the niche brand searches can be checked with a single Google search. The rest is the client's word, under her own name, not ours.
It depends on one thing we verify before promising anything: is there search demand in your niche? It worked here because the Naseem and Hamidi brands were being searched for, and the site's foundation was repairable — we cleaned up the 404s before building. If your niche has no organic demand, we tell you so at the audit stage instead of selling you a project for nothing.
The client, entirely — the Shopify account, the malika-boutique.com domain and all the content belong to Iulia. That's how we work on every project: nothing held hostage, no dependency on us for the store to keep running. The practical proof: today she's investing more and more in social media, reels and content, and the collaboration continues where we automate together.
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