E-commerce

Lareyna

Arabic-perfume store, delivered in a few days — 100 SEO score

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Lareyna — gold standard in e-commerce with a 100 Lighthouse SEO score (verifiable live).

TTY: PTS/0 — LAREYNACONNECTED

LIVE.SITE — PUBLICLY VERIFIABLE

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lareyna.ro

Site live Lareyna — construit de Verdant Mindset

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The story — Lareyna

01The situation

LaReyna is an Arabic-perfume shop — a niche whose popularity has grown, with real competition and several sellers on the same segment.

02The diagnosis

She had serious doubts at first. But she understood the power of PPC campaigns on Meta Ads — a substantial daily investment that delivers steady sales, turnover and a healthy profit margin.

03What we built

A project delivered in a few days, with full involvement: Shopify with custom code, metafields, flawless SEO, performance and design on brand (by Erik Nemet). On top of it all — social media management and automations. The result: steady sales and a happy client.

System Failure / Challenge

Arabic perfumes — a niche whose popularity has grown, with real competition and several sellers on the same segment. The client had serious doubts at first, but she understood the power of Meta Ads: they bring turnover today, yet without SEO, performance and branding beneath them, the money on Ads drains away.

Active Protocol / Solution

We delivered the project in a few days, with full involvement: Shopify with custom code, metafields, perfect SEO (100 Lighthouse score), performance and on-brand design by Erik Nemet. On top of it all — social media management and automations. We built all of it together, so the ad money works instead of draining away. The result: steady sales and a happy client.

CLIENT.VOICE

“They built Lareyna an impeccable perfume store on Shopify. From design and branding to a perfect SEO score of 100. The site runs excellently, and communication with the team is super efficient. Extremely professional work from start to finish.”

Ligia Roxana Chiaburu

CEO · Lareyna

100

Lighthouse SEO scoreconsistent

PROJECT.OVERVIEW

Client

Lareyna

Industry

E-commerce

Delivered

October 2025

Status

Live

Architecture / Stack

Technologies implemented to ensure infrastructure stability and performance under heavy traffic.

Shopify

Liquid

Google Ads

Lighthouse Optimization

Brand Identity

Services delivered

The Verdant Mindset services that delivered this project — the same system, available for your business too.

Shopify E-Commerce Google Ads Performance & Core Web Vitals

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PROJECT.QUESTIONS

Questions about this project

The build itself was delivered in a few days, with full involvement: Shopify with custom code, metafields, SEO, performance and on-brand design by Erik Nemet. What didn't finish in a few days is the rest of the system — social media management and automations are ongoing work, not a one-off delivery. And fast didn't mean thin: the 100 SEO score is verifiable live.

We don't publish individual contract figures — they belong to the client. Our pricing grid is public, though, at /preturi: it shows exactly how a Shopify store is priced, what's included and what we refuse to sell. A project like Lareyna combines the initial store build with ongoing services (social media, automations), so the price has two components: the initial delivery and the monthly work.

The number we publish is the Lighthouse SEO score: 100, across the entire portfolio. You can check it yourself, right now: open lareyna.ro, run Lighthouse in Chrome DevTools or PageSpeed Insights, and compare. The client's sales are steady — but her business figures are hers, and we don't publish them. Our rule is simple: we only claim publicly what you can measure yourself, on the live site.

If you sell online and rely on ads, the principle transfers directly: ads bring turnover today, but without SEO, performance and branding underneath them, the money drains away. We won't promise you Lareyna's sales — your niche, product and ad budget are different. What we can replicate is the system: a fast, correctly indexable store with coherent branding, giving paid campaigns solid ground to stand on.

The client. The Shopify store, the domain, the ad accounts — all in her name, not ours. That's the house rule on every project: we don't hold clients hostage through access. We stay involved in operations — social media, automations — but if the collaboration stopped tomorrow, Lareyna would walk away with everything that was built.

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