A site auto-translated with Google Translate makes you look unprofessional and doesn't help you get found. A correct multilingual site means content adapted per language and technical markup (hreflang) that tells Google which language each page is in. That's how the German tourist looking for accommodation finds you, or the Austrian buyer looking for a supplier — in their own language, where your competition is often invisible.
Why Google Translate on the whole site works against you
An automatic translation slapped over everything seems like a shortcut, but it has two problems: it sounds robotic (and the customer senses you're not serious) and, technically, Google doesn't clearly understand which language you serve, so it doesn't show you correctly in searches in another language. The result: you neither convert nor get found. A properly built multilingual site is something else — a real version per language, not a translation layer.
What "correct multilingual" means
- Adapted content, not just translated. The terms a German or a Hungarian searches for aren't the literal translation of the Romanian ones. A good version speaks the customer's language, with their words.
- Correct hreflang. The markup that tells the search engine "this is the German page, this is the English one" — so your SEO surfaces you in exactly the right market, without cannibalizing your pages across languages.
- A structure that doesn't get lost. Clear per-language URLs, easy switching, speed kept on all versions.
Who it actually helps
For tourism (Sibiu, the Hațeg Country and areas with foreign guests), a site in German and English catches exactly the good-budget tourists who search in their language. For B2B export (manufacturers in Mediaș, Blaj, Orăștie), a working English and German version is the difference between being found by an international buyer and being invisible. In both cases, correct multilingual is a sales channel, not a checkbox.
See whether your foreign version is actually found
At a free audit we check whether your version in another language is indexable and correctly marked up — or whether you're actually invisible to foreign customers. With proof, not guesses.
Frequently Asked Questions
1. Isn't it simpler to just put Google Translate on the site?
It's simpler, but it costs you: it sounds robotic and, technically, it doesn't make you findable in the other language. For an occasional visitor it may be fine, but if you want foreign customers or tourists to FIND you and buy, you need a real version, not an automatic translation.
2. What is hreflang and why does it matter?
It's a set of markers telling Google which language and region each page is for. Without it, your different-language versions can cannibalize each other or fail to appear in the right market. With it, each version reaches its own audience.
3. Which languages are worth building my site in?
The languages of the customers you want. For tourism in Transylvania, usually English and German (sometimes Hungarian); for B2B export, English and German are the baseline. You don't translate for the sake of it — you add a language where you have a real market.
Last updated: 7 July 2026.