Skip to main content
Food & Beverage

Hora Bunătăților

An artisan brand built online, side by side with the Fleșeriu family

Request the auditLIVE PREVIEW
Hora Bunătăților — Shopify store with automations, built side by side.
The story — Hora Bunătăților
01
The situation
Hora Bunătăților is the Fleșeriu family business, led by Ioan Fleșeriu — a dynasty of artisans of good food, with their own workshop, gastro-artisan events and clean products, no compromise. A large family, involved in every detail.
02
The diagnosis
They had products with exceptional taste — no additives, no shortcuts — but unrealised online. Ioan had been among the first entrepreneurs in Cugir to understand that being online matters; what he lacked was a partner patient enough to take him there.
03
What we built
We built everything you see: the site, social media, ads, the content and partnerships strategy. We worked on trust, side by side — we stayed with him until he was uploading his own photos. We keep building: scaling him onto eMAG, Trendyol and other platforms, connecting local producers. I handle the online, he handles the craft — we complete each other.
Insight
An artisan brand can run with the precision of a tech company — if someone builds its infrastructure with the same care he puts into his products.

System Failure / Challenge

Hora Bunătăților is the Fleșeriu family business, run by Ioan Fleșeriu — clean products, no additives, no compromise, but untapped online. He had been among the first entrepreneurs in Cugir to understand that online matters; what he lacked was the partner to take him there, patiently.

Active Protocol / Solution

We built everything you see: a Shopify site (92 SEO score, CLS 0), social media, ads and a content and partnerships strategy — with the articles, products and campaigns tied together through scripts and automations. We worked on trust, side by side, until he was uploading his own photos. We keep developing together: we help him scale onto eMAG, Trendyol and other platforms, and we connect local producers. He handles the craft, I handle the online — we complement each other.

92
Lighthouse SEO scoreverifiable live, mobile
0
Layout shift (CLS)perfect stability
Full-stack Shopify
Architecturearticles · products · campaigns

PROJECT.OVERVIEW

Client

Hora Bunătăților

Industry

Food & Beverage

Delivered

May 2025

Status

Live

PROJECT.QUESTIONS

Questions about this project

Two numbers, both verifiable: a Lighthouse SEO score of 92 on mobile and a layout shift (CLS) of 0. These aren't archived screenshots — you can re-run them yourself: open horabunatatilor.ro, run a mobile Lighthouse report and compare. We publish 92, not a rounded 100, because that's what the measurement shows. The rest — the article–product–campaign architecture — you can see by browsing the store.
Articles, products and marketing campaigns don't live in separate silos: they're interconnected through scripts and automations, on Shopify and Liquid. Content pushes toward products, and campaigns lean on both. Beyond the store, we built everything you see: the site, social media, ads, the content and partnerships strategy — and we keep going, scaling onto eMAG, Trendyol and other platforms.
Ongoing. We worked on trust, side by side — we stayed with Ioan Fleșeriu until he was uploading his own photos, because a system the client can't run on his own isn't finished. We're still building: scaling onto eMAG, Trendyol and other platforms, and connecting local producers. He handles the craft, we handle the online.
We don't publish individual client figures. What we can say honestly: a project like this means a Shopify store plus automations and a content strategy, built over time — not a one-off deliverable. Our pricing grid is public at /preturi, including what each tier covers and what we refuse to sell. Every conversation starts from there, with no numbers pulled out of thin air.
The client. The Shopify store, the social media accounts and everything we built belong to Hora Bunătăților, not to us. That's house doctrine: we build, hand over the keys and teach you to use them — the proof being that Ioan uploads his own photos. If the collaboration stopped tomorrow, the business would remain whole, in his hands.
WhatsApp direct